Founded by Jodhi Meares in 2014  the Australian activewear label The Upside is always on trend with distinctive prints and yoga friendly designs.  Striving towards the philosophy of a healthy lifestyle made attainable through activewear the designs are alway informed by Jodies strong background in fashion but without abandoning functionality.  The key ingredient to The Upside’s refined approach is undoubtedly Meares’ extensive experience in the world of fashion. At Age 15 Jodie was a famous model and later established Tigerlily, the successful Australian swimwear label.  Jodie’s has brought her extensive knowledge of the fashion industry into creating an activewear label wearable for every day life.  Incorporating physical activity into a busy lifestyle can be difficult.  The Upside have successfully blended the two making the transition between exercise and life easier with their fashion forward aesthetic.

 

The team at Move Athletica have tried, tested and tossed out dozens of fitness labels. Only a handful have made it to our regular wardrobe rotation and our stores. 

At the top of that list is The Upside.  Create a wardrobe that enables you the freedom of movement and feeling of luxe with the The Upside.   Available in store and online at Move Athletica.